A Short Beginner’s Guide to SEO

There are literally millions of articles published every single day onto the Internet. All of which are vying to be at the top spot, or at least, in the first page of Google’s search results when someone uses a relevant keyword. This is where SEO comes in.

What is SEO?

SEO or search engine optimization is a significant online marketing strategy that involves enhancing a website creatively and technically in order to boost rankings in search results and drive traffic to your site. This ultimately results in more leads that eventually convert to sales and profits for your business.

2 Types of SEO

Basically, this is the good and the bad kind of SEO practice to put it simply.

  • Black hat SEO
    This is the type of SEO you want to avoid if you aim to establish a reputable website that will not get banned. Black hat SEO involves content filled with keywords that do not make sense, a lot of duplicate content and page redirection, and links to websites.
  • White hat SEO
    On the contrary, white hat SEO is the type that takes content marketing efforts seriously. This SEO strategy focuses on producing high-quality content regularly for your target audience based on well-researched keywords. Needless to say, this is the highly recommended route to take.

On-page SEO versus off-page SEO

Another two important categories of SEO are:

  • On-page SEO – This is the internal work you do on your website to meet Google’s ranking factors, such as headline, quality content, meta description, and structure.
  • Off-page SEO – External SEO efforts that aim to drive traffic to your sites, such as guest posts, social media, and link building.

Ready to boost your website’s potential with SEO?

Let Ozmedia show you how. To schedule a free consultation with our SEO experts, fill out the contact form on the website. You can also give us a call on 01509 210 160 or email us at info@ozmedia.co.uk. A member of our team will get in touch with you shortly.

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December, 2018

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