Navigating the Healthcare and Pharmaceutical Print Landscape: Eight Insights from Two Decades of Ozmedia’s Expertise

Over the past two decades, Ozmedia has had the privilege of closely collaborating with numerous clients in the healthcare and pharmaceutical sectors.

One vivid memory stands out—a pivotal conversation with a 3M customer where they expressed the need for a brochure that could endure the rigours of hospital conditions and be easily wipeable within a treatment room, sparking immediate mental images that soon became a tangible reality. Fast-forward through thousands of Sell Sheets, Brochures, and Flyers, and we can confidently affirm that nothing image-wise surprises us any more and our wealth of experience has grown exponentially!

This blog delves into eight indispensable insights gained by Ozmedia in navigating the complexities of regulatory compliance, precision, security, sustainability, and adaptability within the pharmaceutical landscape. These insights continue to shape our approach to supplying print materials to this intricate sector, reflecting our commitment to excellence and innovation.

1)    Regulatory Compliance is Non-Negotiable

The pharmaceutical industry operates within a labyrinth of stringent regulations to ensure product safety and efficacy. It is therefore critical that any print company understands the alignment of print materials with FDA and other regulatory standards.

2)    Precision Will Always Outweigh Someone’s Print Preference

In pharmaceuticals, precision isn’t a luxury—it’s a necessity, as a mistake can be catastrophic. At all times, it is most important to convey accurate dosage, usage instructions, and side effects through printed materials, always prioritising accuracy, and precision to safeguard patient well-being.

3)    Print Security Measures Are Key to Anti-Counterfeiting Technologies

In a world fraught with counterfeiting risks, robust security measures are essential. Print features such as security holograms, serialisation and tamper-evident packaging can ensure pharmaceutical products remain protected from illicit duplication, reinforcing patient safety.

4)    Despite Its Complexities, You Cannot Shy Away from Variable Data Printing

Variable data printing has become a staple in pharmaceuticals for personalised packaging and labelling. By seamlessly integrating variable data, Printers help to guarantee each product bears accurate and unique information tailored to its specific needs.

5)    Investment in Print, Design and Branding Will Never be A Waste

Beyond conveying information, pharmaceutical print materials serve as a representation of the company’s commitment to trustworthiness and reliability. Investment in skilled professionals for design and branding, as well as quality print materials, contributes to creating a positive and credible brand image.

6)    A Greener Future is The Long-Term Goal

Sustainable Printing Practices are key in helping the pharmaceutical industry champion an eco-friendly future. Simple acts, such as using recyclable materials and environmentally friendly inks, are ways Printers can contribute to the industry’s commitment, holding higher green standards.

7)    There is Always More to Learn

To achieve excellence, Printers need to uphold a proactive approach when it comes to learning. Continuous education and training ensure that the team remains abreast of the latest industry trends, technologies, and regulatory updates.

8)    Maintaining Cleanliness and Hygiene via Print is Vital

Gloss lamination emerges as a crucial solution to address the unique demands posed by healthcare environments. Not only does it enhance the visual appeal of print materials, but it also serves as a practical means to ensure cleanliness. The application of gloss lamination creates a smooth, easily wipeable surface on pharmaceutical print materials, making them suitable for use in sensitive healthcare settings. This innovative approach not only upholds the aesthetic quality of print materials but also aligns with the rigorous hygiene standards required in the pharmaceutical industry, emphasising the vital role that print hygiene plays in ensuring the safety and integrity of healthcare environments.

Two decades on and we can confidently say that nothing shocks us any more, the pharmaceutical and health care print world continues to unfold with limitless potential, beckoning designers and experts to delve into these exciting levels of creativity and adaptability. As we anticipate future developments, at Ozmedia, we believe the intersection of print and pharmaceuticals will remain a space of lasting appeal, where pioneering trends promise to push the boundaries of what is possible!

Do you have any more questions about ordering print?

Our team of designers and print technicians have a fountain of knowledge when it comes to print management and would love to help with any queries you may have.

Contact us today at info@ozmedia.co.uk, telephone 01509 210160, or get in touch via social media (FacebookInstagramLinkedIn) for more information.

26

Jan, 2024

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