SEO stands for Search Engine Optimisation. This basically means optimising your website for search engines like Google, so it will appear in a high position when people search for keywords relevant to your business. Doing this will gain you website traffic, which will bring in more enquiries and orders.
To help your website achieve its maximum potential, we have several strategies that can improve your rankings over time. It is divided into two categories known as the on-site optimisation and the off-site optimisation.
On-site optimisation refers to the actions directly made to your webpage to obtain a higher ranking. By making your site easy to crawl for search engines robots and by creating content that is good and relevant to your readers, you can improve your online presence. With good on-site SEO, it will be easier for different search engines to index your page, understand what your website is about and navigate its structure and content. These factors help determine the ranking of your website.
Off-site optimisation refers to the practices outside your website that can also impact your search engine ranking. To accomplish this, other websites have to link your pages or your content. The more reputable sites link your pages and vouch for the quality of your content, the more trustworthy you will be. This will then increase your domain authority.
Ultimately, if both of these are done well and consistently, you will obtain the required results. To start increasing your relevance and authority, give us a call or send us an email and we will respond to your enquiries shortly.