An Effective Marketing Tool

Responsive website design is an approach wherein a designer creates a web page that automatically scales its content and elements based on the user’s screen size, platform and orientation. Essentially, the aim of having a responsive design is to avoid the unnecessary re-sizing, scrolling and zooming, which are often done on sites that have not been optimised for different devices. Below are some of the benefits of investing in a responsive web design.

1. Cost-effectiveness

Creating and maintaining separate websites for audiences who use different devices can be costly. Having a responsive web design can help you save some money by removing the cost of paying for an additional mobile site.

2. Faster web pages

If a website is not optimised for mobile use, it can take time to navigate and this can frustrate your visitors. Using modern performance techniques on your site such as caching and responsive image display can help improve your page’s loading speed, catering to users’ short attention span.

3. Improved user experience

Having a responsive web design offers a much better browsing experience to your audience. Zooming and scrolling will be eliminated so the content can be accessed quicker. This will leave a positive impression on the users, helping you reap higher conversion rates for your business.

4. Search engine optimisation gains

Search Engine Optimisation, or SEO, helps boost the ranking of websites in Google’s search page. This allows companies to get a better chance of having potential customers. If you want to rank well with Google, having a responsive web design can help as it gives preference to mobile-friendly websites.

Ozmedia are a web design agency who specialise in building creative, beautiful, functional and responsive websites to take your business to the next level. For a free consultation about our web design or even our banner printing services, kindly complete this contact form or give us a call on 01509 210160. You may also visit us at Unit 3, Ark Business Centre, Gordon Road, Loughborough, Leicestershire LE11 1JP.